North-East Region, State of Bahia
The Ultimate Brazil Travel Guide: Arraial D'Ajuda
This tourist town combines beautiful beach with plenty of shopping, restaurants, and lively nightlife.

Arraial D'Ajuda is a charming coastal village in southern Bahia, known for its stunning beaches, vibrant nightlife, and bohemian atmosphere. It is accessible by ferry from the Porto Seguro. The town's historic churches, boutique shops, exciting waterpark, and eco-tourism activities, such as snorkeling, make it a popular vacation spot.
Top 5 Things to See & Do in Arraial d'Ajuda
Relax at Pitinga Beach and Taipe beach
Eat out and watch live music at Mucugê Street
Spend a day at the waterpark, Arraial Eco Park (tickets)
Take a boat trip to Ilha dos Aquários
Visit the Nossa Senhora d’Ajuda Church
How long should you spend in Arraial d'Ajuda?
Spend at least 2 days to enjoy the beaches and nearby islands, and at least one night to explore the town, which comes alive at night.
See my full travel itinerary for visiting Southern Bahia in one week, with stops in Porto Seguro, Arraial d'Ajuda, Trancoso, and Caraiva:
How to spend 7 days in Southern Bahia, Brazil: Travel Itinerary for Porto Seguro
Where to stay in Arraial d'Ajuda
There are several areas to stay in Arraial d'Ajuda. The town centre offers the best access to restaurants, shops and nightlife, with the town centre still being within walking distance to Mucugê Beach.
Alternatively, staying by Mucugê Beach provides convenient access to the beach while still being just a short walk to town. Araçaípe is a quieter area and provides direct access to the beach, but requires taking a bus or car to town. The minivan from the ferry boat port to town passes along the main road along Araçaípe regularly. There are limited shops and restaurants in the Araçaípe Beach area, though the area is developing.
Parracho Beach and Pitinga Beach also have a variety of accommodation options and direct beach access but are farther from restaurants and services in the centre.
Find cheap accommodation for your stay in Arraial d'Ajuda, or check out my personal recommendations:
Hotels & Pousadas in Arraial d'Ajuda
Hotel Paraiso do Morro - a beautiful swimming pool providing a panoramic view of the beach (see prices)
Hashigute Spa e Hostel - boutique hotel with outdoor pool and deck (see prices)
Guest House 4 Anjinhos - cosy bed & breakfast with a hot tub (see prices)
Na Casa 11 - Pousada e Hostel - private and shared rooms with a courtyard pool (see prices)
Hostels in Arraial d'Ajuda
Vila Mucugê Pousada e Hostel - shared rooms and common areas (see prices)
Adios Amigos Hostel - great for backpackers (see prices)

Local stores in Arraial d'Ajuda
Where is Arraial D'Ajuda, Brazil
Quick Facts about Arraial d'Ajuda
Population of Arraial d'Ajuda
25,157 (IBGE, 2022) but the town population fluctuates dramatically with tourism during the high season.
Nickname
People from Arraial d’Ajuda do not have a specific nickname, however people from Bahia State are called baianos.
Closest airport
The closest airport is located in Porto Seguro (BPS)
Main bus terminal
The closest intercity bus terminal is located in Porto Seguro. Minivans to Trancoso and Caraiva depart from the balsa (ferry) terminal (map) and from the centre of Arraial (map).
Read my free 7 day travel itinerary for Southern Bahia!
How to get to Arraial D'Ajuda
Arraial D'Ajuda is accessible from Porto Seguro. Porto Seguro is well connected with flights and intercity busses to other destinations (tickets & timetable).
See all bus connections and find cheap tickets to Porto Seguro
How to get to Arraial D'Ajuda from Porto Seguro
Arraial D'Ajuda can be accessed by ferry from Porto Seguro. The ferry departs from Balsa Para Arraial D' Ajuda (map) and transports both cars and pedestrians. The ferry towards Arraial D'Ajuda costs R$5, however the return journey to Porto Seguro is free. Upon arrival, there are taxis and mini vans to transport you to the central tourist area for R$4. It best to bring small change as the driver will have limited change.
How to get to Arraial D'Ajuda from Trancoso and Caraiva
There are busses and minivans connecting Arraial D'Ajuda with Trancoso and Caraiva. From Trancoso, the public bus to Arraial D'Ajuda departs from the rodoviario, while more frequent minivans depart from the small park in front of Padaria Filadelfia.
From Caraiva, both the minivans and public bus depart from carpark by the canoes.
How to get to Trancoso and Caraiva from Arraial D'Ajuda
The minivan leaves from nearby the church Igreja Matriz Nossa Senhora D'Ajuda. There are no signs, but there is a little shelter and you'll likely see others waiting. Bring cash to pay the driver, and note that there is a different price for tourists and locals.

Top transfers to Arraial D'Ajuda
How to get around Arraial D'Ajuda
Both a minivan and bus run a loop from the ferry terminal to the center of town, which can be taken any distance for a fixed price (approx. R$4). The minivan is the easiest way to travel between the ferry, beaches, and the center of town. The main central area is paved and easy to walk around. Though Uber is available there are only a few cars in the area.

Things to know before you go to Arraial d'Ajuda
The city center is lined with bars, restaurants and shops - though most only open at night, so don't plan any day time shopping. Most nights you'll find a few bars playing live music with samba or forro. However, this is a very touristy area. The beaches lining the northern coast (closer to the ferry terminal) are quieter, and can be reached by foot or by taking the minivan towards the ferry.
Is Arraial d'Ajuda safe for tourists
Arraial d'Ajuda is generally a safe city to visit, and the majority of tourists who stay in the tourist areas and take some simple precautions will not have problems. Sticking to well-known areas, planning your movements in advance, and being aware of your surroundings will go a long way in avoiding trouble.
In Arraial d'Ajuda, the main tourist area is typically safe, however many accommodations are located down dark streets a short walk from the centre. When possible, avoid walking home alone late at night due to the risk of pickpocketing.
These are my personal recommendations for ways you can stay safe in Arraial d'Ajuda:
Book accommodation in the recommended areas for visitors
Avoid walking alone late at night, particularly in quieter streets with little lighting
Keep your phone, jewellery, and other valuables out of sight when walking at night
If in doubt, ask your hotel or host for up-to-date local advice on places to avoid
Do you need travel insurance for Arraial d'Ajuda
Travel insurance is not just a nice-to-have, it is a safeguard that can prevent a stressful incident from turning into a costly and time-consuming disaster. I have personally relied on travel insurance multiple times, including when I had belongings stolen in Europe, fell sick while travelling in Asia, and had flights cancelled. In each case, the support I received meant I could focus on solving the problem instead of worrying about the financial impact.
The reality is that unexpected events can happen on any trip. Even something as simple as missing a connecting flight can lead to unexpected accommodation and transport costs. If you become unwell, medical bills in another country can quickly become expensive. Without insurance, you have to handle all of this on your own in an unfamiliar environment, possibly in a language you do not speak.
For a small daily cost, you can be covered for a wide range of scenarios. Having one phone number to call and a company that deals with the problem for you is worth far more than the price of the policy. I personally use Safety Wing, and I recommend them to friends, family, and anyone travelling internationally. You can get a quote here.
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