Everything you need to know about attending The Town Music Festival: Sao Paulo 2025
- Rachel
- Jun 21
- 4 min read
Updated: Jun 30
The Town by Rock in Rio is back in Sao Paulo for its second unforgettable edition.
Organised by the creators of Rock in Rio, this festival has already become a cornerstone of Brazil's live music scene. The 2025 edition promises even more excitement, world-class artists, improved infrastructure, and an immersive cultural experience.
Whether you're planning your first visit or returning for another round, here’s your comprehensive guide to The Town 2025.
Going to The Town Music Festival 2025? > Book accommodation in São Paulo early, before prices rise > Find bus tickets to São Paulo
When is The Town in 2025?
The Town 2025 takes place across five days in September:
September 6 (Saturday) – Travis Scott
September 7 (Sunday) – Green Day
September 12 (Friday) – Backstreet Boys
September 13 (Saturday) – Mariah Carey
September 14 (Sunday) – Katy Perry
Gates open at 12 PM and events continue until 2 AM. The last entry is allowed until midnight each day.
Where will The Town be held?
The Town music festival will be held in São Paulo, Brazil. The venue is the Autódromo José Carlos Pace, also known as Interlagos Racetrack.
This iconic motorsport venue is transformed into a massive music and culture park with multiple themed stages, food courts, lounges, and interactive installations.
The Town Music Festival Line-Up Highlights
The Town 2025 features an impressive lineup blending global icons with national sensations. Here's a glimpse of the headliners by date:
Sept 6 (Sat) – Travis Scott
Sept 7 (Sun) – Green Day, Bruce Dickinson, Iggy Pop
Sept 12 (Fri) – Backstreet Boys, Jason Derulo, Ceelo Green
Sept 13 (Sat) – Mariah Carey, Jessie J, Lionel Richie
Sept 14 (Sun) – Katy Perry, Camila Cabello, J Balvin
Other notable performers include: Pitty, Criolo, IZA, Snarky Puppy, Luísa Sonza, Jacob Collier, Ivete Sangalo, and many more.
The stages—Skyline, The One, Quebrada, The Tower, and São Paulo Square—are designed to reflect different musical styles, from pop and rock to Brazilian rhythms.
How to Buy Tickets for The Town Festival in Sao Paulo
Tickets are priced at R$ 975 per day. This is a flat-rate price for all festival dates.
Where to Buy for the Town
Tickets are sold exclusively online through Ticketmaster Brazil.
Important: Avoid purchasing through unofficial channels to prevent fraud. There are no physical box offices or resale partnerships.
How to Get to The Town Festival
Paid Transport Option - Book in advance!
To make your festival journey smooth and stress-free, The Town 2025 offers exclusive round-trip transportation services that can be booked in advance.
These buses operate from strategic pickup points across São Paulo, such as shopping malls and central locations, and are available for all ticket holders.
What’s Included:
Secure Transport: Professional drivers and onboard monitors
WhatsApp Group Support: Real-time updates on boarding times and vehicle locations
Fixed Fare: R$ 115 per day
Fast Boarding: Smooth, organised, and efficient entry and exit
Departure Points and Times:
📍 Shopping Ibirapuera – Av. Ibirapuera, 3103
12:00 | 14:00 | 16:00
📍 Parque Trianon – Rua Peixoto Gomide, near nº 1066
11:00 | 13:00 | 15:00
📍 Shopping Market Place – Av. João Doria, beside the mall
12:00 | 13:00 | 15:00
If a location doesn’t appear as an option when booking, it means seats for that departure point have already sold out.
Attendees with disabilities or limited mobility should contact 4A Tour e Transporte at least 72 hours in advance for accommodations: WhatsApp: (11) 94478-9064
For private car services, use the same contact.
How to get to The Town by Public Transport
Sao Paulo's public transit system provides affordable and reliable access to the Interlagos region. The CPTM Line 9 – Esmeralda (Emerald) is the closest train line, and you should disembark at Autódromo Station, just a short walk from the festival grounds.
Additionally, city buses serve multiple routes that stop near Interlagos. Keep in mind that transit can be crowded during large events, so leave early, and always check timetables and route info in advance using apps like Moovit or Google Maps. This is a budget-friendly option and ideal for attendees staying within Sao Paulo’s metro area.
Festival Infrastructure and Experience
The Town 2025 will deliver an enhanced and immersive festival environment designed for comfort, culture, and connection. Organisers have redesigned the layout to improve crowd flow, viewing angles, and sound quality across all five stages. Expect wide open areas, chill-out zones, and better accessibility throughout the venue.
Food and drink offerings have been expanded, featuring gourmet options, street food, and local Brazilian favorites. Eco-conscious programs will also be in place to encourage recycling, reduce plastic use, and promote sustainability.
Interactive brand spaces hosted by sponsors like iFood and Porto will offer rest areas, phone charging, and exclusive activities. From art installations to light shows and live performances in non-musical areas, the entire venue is crafted to create a full-day experience—not just a concert.
Tips for a Great Festival Experience
Here’s how to make the most of your day at The Town:
Wear comfortable closed-in shoes for a huge day of walking and dancing
Stay hydrated!
Download the festival map and schedule ahead of arriving
Set a meetup point with friends in case you get separated
Check my guide for how to keep your valuables safe at major events and festivals
With its incredible lineup, modern infrastructure, and inclusive atmosphere, The Town 2025 is set to be one of the biggest music events of the year in Brazil. Whether you’re into pop, rock, rap, or Brazilian beats, there’s something for everyone.
Ready to go? Tickets are R$ 975 per day and available now at Ticketmaster. Secure your spot and enjoy a weekend—or several—filled with music, energy, and celebration in São Paulo!
More resources for planning your trip
Find cheap bus, ferry, and private transfer tickets on Bookaway, where you can make reservations ahead of time from abroad. For more information on traveling by bus, read my full guide to taking long-distance busses in Brazil.
Book your accommodation on Booking.com, with thousands of options ranging from luxury hotels to budget-friendly backpacker hostels, there's something for everyone
Don't forget to read my packing check-list for Brazil
Finally, read this post to find out 10 things you should do before you travel to Brazil!
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